L’AUTOMOBILE MAGAZINE AWARDS THE « COMMERCIAL DYNAMISM » TROPHY TO CITROËN
- Citroën wins the “Commercial Dynamism” Trophy for the 41st edition of the Awards by L’Automobile Magazine
- This trophy highlights the strong progression and growth of Citroën. Citroën has indeed recorded the strongest growth among the 10 best-selling automotive brands in France in 2019.
- Citroën was elected by the readers and internet users and remains more than ever a Brand which is popular and close to its customers !
L’Automobile Magazine awarded Citroën the “Commercial Dynamism” Trophy for its 41st edition. Every year, L’Automobile Magazine awards Trophies to automotive brands and individuals.This initiative, which is completely independent from the brands and players being rewarded, honors companies and individuals who have distinguished themselves over the past year.
Les Trophées are a collaboration between the editorial team and the readers. The editorial staff shortlists three candidates for each Trophy and the readers and Internet users take part in the final election. Six themes have been chosen for 2020, including design, innovation on board, energy management, commercial dynamism, sporting achievement and passion.
This year, Citroën, Škoda and Suzuki were competing for this year’s “Commercial Dynamism” trophy. The readers and internet users have chosen to award this Trophy to the Citroën Brand.
In 2019, Citroën recorded the strongest growth among the 10 best-selling automotive brands in France on the new passenger car market, with a growth 5 times higher than that of the market. Citroën achieved an overall market share of 11,5% in 2019. This strong performance underlines the success of the Citroën product offensive.
Amaury de Bourmont, Citroën France Sales Director, commented : “A big thank you for this Trophy, which I share with all my teams and our networks of dealerships and agents, who work hard on a daily basis to help Citroën win. It belongs to them!
Indeed, I confirm our brand’s exceptional momentum in 2019 and 2020 with an exceptional performance in the new passenger car market. With the strength of our momentum, we have many assets to leverage, starting with our renewed range and the launch of a real offensive in terms of electrification, particularly with Ami, SUV C5 Aircross Hybrid, ë-Jumpy, but also our new C4 will have a 100% electric version! And then, another major asset: we are constantly adapting as we are now offering our customers the opportunity to order their future car 100% online. That’s also what being an ‘Inspired by You’ brand is all about! Thank you once again for this Trophy and believe me: we have not finished surprising you. Long live Citroën! “