La Maison Citroën

Citroën is creating an urban dealer concept, “La Maison Citroën”, on 39 Saint-Didier street in Paris’ 16^th district. An architectural expression of the concept presented on Citroën’s stands at the latest motor shows, La Maison Citroën perfectly embodies the Brand’s “Be Different, Feel Good” promise.

More innovative than anyone else in his time, André Citroën knew how to break the mould in the automotive industry. La Maison Citroën, which is opening at 39 rue Saint-Didier in Paris, is the result of his legacy.

From the window, a giant screen creates curiosity and attracts attention, inviting passers-by to enter. The doorway highlights warm colours while the inside is filled with natural wood and colourful walls.

Cars are the feature in the centre of the showroom, but the décor is not that of a traditional dealership as there are many screens and dedicated accessories to make for a unique experience.

La Maison Citroën in the heart of Paris expresses the brands “Be Different, Feel Good” promise.
Each visitor will enjoy a unique experience through a range of different technologies and accessories to discover the brand in more detail.

 

This innovative approach has already earned the brand the “Janus du Commerce 2016” label. The label by the IFD French design institute acknowledges the importance of encouraging projects that focus on design to improve the environment and comfort for consumers.

The Citroën Wall features a touchscreen allowing you to configure the entire Citroën range using 3D images. The configuration can be saved online and accessed by the visitor later on.

You can take a refreshing break at the Café André and relax in the waiting area with its lounge-like layout.

 

Citroën Origins, the virtual Citroën museum is also accessible via a dedicated touch screen. Discover the 360° view of the interior and exterior of more than 50 iconic models that make up Citroën’s history.

The layout of La Maison Citroën aims to facilitate your every need and the sales area is without exception. This section of the store is where you can discuss your Citroën vehicle purchase.

If you have started a configuration for a vehicle before a visit to La Maison Citroën, it can be easily retrieved here.

At the Le Petit Citroën shop, customers can take home a piece of Citroën’s heritage, including a broad choice of miniature models and lifestyle products from the online shop.

Before leaving, visitors are invited to rate their experience at Citroën via the Citroën Advisor site.

To complete the visit, the 150sqm space is includes a test drive fleet at the basement and an after-sales workshop, all accessible at the same address.