Citroën Inspired By You
A FILM THAT BRINGS THE BRAND SIGNATURE TO LIFE
Citroën is launching a new brand campaign with the message “Our vision of mobility reflects your quest for freedom”. This new international film showcases the signature tagline – CITROËN INSPIRED BY YOU. A tagline inspired by people’s lives and by their quest for mobility and freedom across each generation over a period of almost 100 years. The film tells the story of Citroën, turning the spotlight on just a few of the most iconic vehicles that make up the brand’s rich heritage.
INSPIRED BY YOUR QUEST FOR FREEDOM SINCE 1919!
From the 2CV to CX, Traction Avant to Méhari, the Type H to Visa, CX to C4 Cactus, Cxpérience concept car to C3 Aircross and C4 Cactus, Citroën has been captivating people for many years. Inspired by their dreams of adventure, excursions with the family and getaways with friends, the brand aims to develop vehicles that reflect their lifestyles. The new corporate campaign illustrating this story starts in 1919: “Our vision of mobility reflects your quest for freedom”. The film takes us on a journey through different eras in which various vehicle models become part of a hitchhiker’s quest for freedom. He gets into each model in turn with each vehicle representing a different era.
2CV AND TYPE H: FROM 1948
Unveiled at the 1948 Paris Motor Show, the 2CV quickly drew followers. It is described as “four wheels under an umbrella” and being able to “drive across a field carrying a basket of eggs without breaking any”. The TPV or Très Petite Voiture (very small car) exploded onto the market and a total of 3,868,634 examples were built.
A vehicle of global recognition, often seen nowadays in the form of a food truck, the Type H is an iconic vehicle. Over a period of 40 years, it demonstrated an efficient design that was particularly innovative for an LCV at the time. 473,289 units of the Type H was built during its glorious production.
MEHARI, CX AND VISA: FROM 1968 TO THE EARLY 1990s
An emblematic vehicle whose plastic bodywork is resistant to both scratches and corrosion, the Méhari was renowned as a useful, economic, open-top model. A total of 743,740 units were built.
Voted car of the year in 1974, the CX was the epitome of executive vehicle design by Citroën throughout the 1970s. Particularly innovative, the CX pioneered the concept of having controls that you can reach without taking your hands off the wheel. It sold 1,169,695 units over 15 years.
The Visa is a surprisingly small hatchback. Available as special series and derived vehicles, primarily in motorsports, the Visa is a true icon. During its ten years in the market, 1,254,390 units were built. In 1988, the GTi version stars in a memorable advert featuring the Clémenceau aircraft carrier.
C3 AIRCROSS, C4 CACTUS, CEXPERIENCE: SINCE 2016
Revealed at the 2017 Frankfurt Motor Show, the C3 Aircross sets itself apart from other SUVs on the market for its standard-setting design, comfort and modular layout. A hi-tech vehicle featuring 12 driver assistance systems, the C3 Aircross has already sold 60,000 models.
An ultra-comfortable hatch by Citroën, the New C4 Cactus is the first vehicle in Europe to feature Citroën’s Progressive Hydraulic CushionsTM suspension system.
Unveiled at the 2016 Paris Motor Show, the CXPERIENCE concept car reinvents the cues of upmarket saloon design, enabling Citroën to showcase its creativity in terms of design, comfort and technologies.
THE HISTORY OF CITROEN LOGOS
In 1900, André Citroën successfully patented the image of gears with a chevron layout. He decided to use this symbol in 1919, when he set up his vehicle manufacturing firm.
Between 1921 and 1936, the oval is replaced by a hexagon with a blue background, showcasing the yellow chevrons. The name Citroën subsequently appears.
In the early 1930s, another logo comes into use alongside the existing version: a swan swimming with Citroën chevrons, symbolising the new floating power engines.
In 1959, the yellow chevrons are placed over a white ellipse then, in 1966, the name of Citroën appears in a blue square.
From 1985 and in an effort to modernise the brand image, Citroën adopted a logo with white chevrons in a red square.
In 2009, the new logo featured rounded 3D chevrons with a chrome-finish and the name of Citroën underneath in red. In 2016, the brand revealed a pared-down 2D version, based on flat design concepts.